Blog Archives

Branded Content: Using authenticity to create a brand that your customers love

What is branded content, how does it work, and why has it become so popular? The key to branded content is authenticity. Give people something real to consume. Give them a story that is meaningful – something that makes them feel something. Maybe it’s humour, or perhaps sadness. It could even be motivation. It’s just gotta be something. As soon as it feels like an ad or a sales pitch, you’ve lost the branded content game.

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Why No Business Is “Too Small” to Have a Website

In a recent study, GoDaddy and Redshift surveyed over 4000 very small businesses (defined as 5 employees or less) to get a better understanding of how they are (or aren’t) utilizing the Internet for their business. An astonishing 59% of Canadian respondents reported that they don’t have a website, and only a third of those plan on building one. So this begs the question: Why? Why is it that in 2016, a year in which we all walk around with smartphones in our pockets, are constantly looking for a Wi-Fi network, and turn to Google with every question we have, does a business not have a website?

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How Beats By Dre Outsmarted Bose

The NFL is big business. Despite the negative press they have gotten this year, the NFL is still insanely profitable. Currently, the league sees about $10 billion in annual revenue, a figure they hope to grow to $25 billion by 2027. Where

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How Marathon Training Helped My Professional Life

I started training for my first half marathon about two years ago. It was exciting, sometimes overwhelming, exhausting and extremely rewarding. I not only learned a lot about the art and science of long distance running, but also about myself. Marathon training taught me numerous invaluable skills and lessons that have not only helped my personal life, but also my professional life.

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