How did the Nashville Predators turn a sure-fire failed attempt at introducing hockey into Tennessee, the furthest thing from a hockey-crazed state, into Smashville, the mega-brand that has die-hard fans and high powered celebrities alike at their grips? Marketing lessons from the NHL’s unlikeliest success story.
What is branded content, how does it work, and why has it become so popular? The key to branded content is authenticity. Give people something real to consume. Give them a story that is meaningful – something that makes them feel something. Maybe it’s humour, or perhaps sadness. It could even be motivation. It’s just gotta be something. As soon as it feels like an ad or a sales pitch, you’ve lost the branded content game.
This post reflects my own personal views. The Problem with Booking.yeah When Booking.com decided to launch its first branded campaign 3 years ago, it wanted to differentiate itself from its counterparts in their increasingly competitive travel industry. With dozens of
In a recent study, GoDaddy and Redshift surveyed over 4000 very small businesses (defined as 5 employees or less) to get a better understanding of how they are (or aren’t) utilizing the Internet for their business. An astonishing 59% of Canadian respondents reported that they don’t have a website, and only a third of those plan on building one. So this begs the question: Why? Why is it that in 2016, a year in which we all walk around with smartphones in our pockets, are constantly looking for a Wi-Fi network, and turn to Google with every question we have, does a business not have a website?
Tourism in Canada Travel and tourism is a tough industry. While there is an adundance of places for people to go, they are often faced with several constraints – nameley time and money. Convincing tourists to visit your desintation is extraordinaliry difficult.
The NFL is big business. Despite the negative press they have gotten this year, the NFL is still insanely profitable. Currently, the league sees about $10 billion in annual revenue, a figure they hope to grow to $25 billion by 2027. Where
A New Yogi When I started training for the Ottawa Marathon in December of 2013, I decided to give yoga a shot in an effort to improve my balance, increase my core strength, and generally loosen up my stiff joints and muscles. As
Fearless. That’s the word that is supposed to be defining the 2013-2014 Ottawa Senators. If you follow any of the Sens’ social media accounts, you are familiar with this campaign. They’re really trying to make it work. Like most fans,
I started training for my first half marathon about two years ago. It was exciting, sometimes overwhelming, exhausting and extremely rewarding. I not only learned a lot about the art and science of long distance running, but also about myself. Marathon training taught me numerous invaluable skills and lessons that have not only helped my personal life, but also my professional life.
Buffer got hacked this weekend.
Unfortunately, this happens all too often. What’s even more unfortunate is that most companies passively react to these situations and deflect blame elsewhere.