How did the Nashville Predators turn a sure-fire failed attempt at introducing hockey into Tennessee, the furthest thing from a hockey-crazed state, into Smashville, the mega-brand that has die-hard fans and high powered celebrities alike at their grips? Marketing lessons from the NHL’s unlikeliest success story.
This post reflects my own personal views. The Problem with Booking.yeah When Booking.com decided to launch its first branded campaign 3 years ago, it wanted to differentiate itself from its counterparts in their increasingly competitive travel industry. With dozens of
Tourism in Canada Travel and tourism is a tough industry. While there is an adundance of places for people to go, they are often faced with several constraints – nameley time and money. Convincing tourists to visit your desintation is extraordinaliry difficult.