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Branded Content: Using authenticity to create a brand that your customers love

What is branded content, how does it work, and why has it become so popular? The key to branded content is authenticity. Give people something real to consume. Give them a story that is meaningful – something that makes them feel something. Maybe it’s humour, or perhaps sadness. It could even be motivation. It’s just gotta be something. As soon as it feels like an ad or a sales pitch, you’ve lost the branded content game.

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