This post reflects my own personal views. The Problem with Booking.yeah When Booking.com decided to launch its first branded campaign 3 years ago, it wanted to differentiate itself from its counterparts in their increasingly competitive travel industry. With dozens of
In a recent study, GoDaddy and Redshift surveyed over 4000 very small businesses (defined as 5 employees or less) to get a better understanding of how they are (or aren’t) utilizing the Internet for their business. An astonishing 59% of Canadian respondents reported that they don’t have a website, and only a third of those plan on building one. So this begs the question: Why? Why is it that in 2016, a year in which we all walk around with smartphones in our pockets, are constantly looking for a Wi-Fi network, and turn to Google with every question we have, does a business not have a website?