How did the Nashville Predators turn a sure-fire failed attempt at introducing hockey into Tennessee, the furthest thing from a hockey-crazed state, into Smashville, the mega-brand that has die-hard fans and high powered celebrities alike at their grips? Marketing lessons from the NHL’s unlikeliest success story.
This post reflects my own personal views. The Problem with Booking.yeah When Booking.com decided to launch its first branded campaign 3 years ago, it wanted to differentiate itself from its counterparts in their increasingly competitive travel industry. With dozens of
Tourism in Canada Travel and tourism is a tough industry. While there is an adundance of places for people to go, they are often faced with several constraints – nameley time and money. Convincing tourists to visit your desintation is extraordinaliry difficult.
The NFL is big business. Despite the negative press they have gotten this year, the NFL is still insanely profitable. Currently, the league sees about $10 billion in annual revenue, a figure they hope to grow to $25 billion by 2027. Where
A New Yogi When I started training for the Ottawa Marathon in December of 2013, I decided to give yoga a shot in an effort to improve my balance, increase my core strength, and generally loosen up my stiff joints and muscles. As
Buffer got hacked this weekend.
Unfortunately, this happens all too often. What’s even more unfortunate is that most companies passively react to these situations and deflect blame elsewhere.
There is a problem with retargeting.
The concept is smart, the technology is strong, but the execution often sucks. Don’t get me wrong, I am an advocate for retargeting as a marketer. I believe that, if used effectively, it can help improve brand recognition and secure conversions. And, as a consumer, I’ve been retargeted very well online (kudos to Frank & Oak). But the fact of the matter is that the majority of the time, it is down-right awful.
I’ve met a lot of people who are self-declared specialists. They know a lot about one thing, and one thing only. Yes, okay, you may be the expert in social media, but if you don’t understand how it fits within
My career in marketing began well before I attended undergrad. As a high school student, I worked in the back shop at Rideau View Country Club. The back shop was home to club storage and cleaning. My job was basically
Sitecore 7 has made great strides towards making life easier for digital marketers. In a nutshell, the release provides more in-depth information and helps improve efficiency. Here are the top Sitecore 7 benefits from a marketing perspective.