Blog Archives

How Beats By Dre Outsmarted Bose

The NFL is big business. Despite the negative press they have gotten this year, the NFL is still insanely profitable. Currently, the league sees about $10 billion in annual revenue, a figure they hope to grow to $25 billion by 2027. Where

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The Problem with Retargeting

There is a problem with retargeting.

The concept is smart, the technology is strong, but the execution often sucks. Don’t get me wrong, I am an advocate for retargeting as a marketer. I believe that, if used effectively, it can help improve brand recognition and secure conversions. And, as a consumer, I’ve been retargeted very well online (kudos to Frank & Oak). But the fact of the matter is that the majority of the time, it is down-right awful.

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